The Wedding Planner Playbook: Idea → Offer with AI

Who this is for

You coordinate weddings and events for a living, and the work itself is never the problem — couples rave about you, vendors trust you, the days you run go off without a hitch. The problem is every inquiry starts from zero: a custom quote, a back-and-forth over what's actually included, and a couple comparing your number against two other coordinators with no way to tell what any of you deliver. You compete on price because there's nothing else to compare. You have the skill. You don't have a packaged offer.

Step 1 — Get your Context Files

Start with the $1 Starter Kit. It hands you the first Context Files — an offer spec, a client avatar, and a pain-map — and the pain-map is the one that matters most here. It pushes past "wants help with the wedding" and into what's actually happening: an engaged couple drowning in a spreadsheet of vendors, deadlines, and decisions they've never had to make before, terrified of blowing the budget or having something go wrong on the one day they can't redo. Your offer spec turns that fear into a named, priced answer — full-service coordination, partial support, or month-of coverage — instead of "let's hop on a call and figure out what you need."

Step 2 — The minimal stack for a wedding planning offer

• Claude Code (agent) reads your Context Files as a spec and builds the inquiry and intake logic behind your site — date, venue, guest count, and budget asked in the right order, so every couple gets routed to the right package before you ever get on a call.
• Lovable (builder) turns your offer spec and avatar file into a packages website fast, with full-service, partial, and month-of coordination laid out side by side, instead of a single "contact for pricing" page.
• Make (automation) automates inquiry follow-up, booking confirmations, and vendor reminders — a new inquiry gets an instant reply, a booked couple gets a confirmation and timeline reminders, and vendors get nudged ahead of key deadlines automatically.
• Canva (creative) turns your offer spec into a packages guide couples can compare, plus inspiration boards and social graphics that show the same three coordination packages consistently everywhere.

Every tool reads the same Context Files, so your site, your follow-up, and your packages guide all describe one consistent offer.

Step 3 — Which Levels to unlock next

• Level 1 — Offer Architecture gives you your niche research, a sharper client avatar, a full 7-layer pain map, your big promise, your unique mechanism, and an offer stack — the difference between "wedding planner" and three named coordination packages a couple can choose between without a scoping call.
• Level 2 — Production turns that architecture into shippable assets: landing-page copy for your packages site, a 90-second intro video script, and a booking-nurture email sequence for couples who inquired but haven't committed to a date yet.

Starter Kit → Level 1 → Level 2 takes you from custom-quoting every couple to a defined set of packages with a system behind them.

Step 4 — Ship it

Feed your Level 1 and Level 2 Context Files into Lovable to assemble the packages website — your offer stack becomes the package comparison section, your intro-video script becomes the video on your homepage. Hand the same files to Claude Code to build the intake logic so every inquiry gets qualified and routed to the right package the same way, every time. Wire Make so a new inquiry triggers an instant reply, a signed couple triggers a confirmation and a countdown of vendor and timeline reminders, and a cold inquiry drops into your nurture sequence automatically. Use Canva, guided by your offer spec, to produce the packages guide, the inspiration boards, and the social graphics — all pulling language from files you already wrote once, not reinvented for every couple who asks.

Start with the Starter Kit

If the events you run are already flawless but the offer behind them is still "it depends on what you need," the $1 Starter Kit is where this playbook begins — the same Context Files, ready to hand to whatever AI tool you already use.